I wanted to create a brand that highlighted the simple but effective skincare products along with the great value for money of Korean cosmetics. I also wanted to make Korean cosmetics easily accessible to everyone, as there was limited availability of Korean cosmetics in Finland.
I believe that effective and good skincare doesn’t have to be a hassle and doesn’t need 15 different products. Smuuti makes skincare simple and easy, and makes Korean cosmetics easily accessible to everyone. You can find our products in supermarkets around Finland and in several online stores.
Korean cosmetics use a lot of vitamin-rich plant and fruit extracts, which we have used in all Smuuti products. Fruit extracts make the products moisturising and nourishing. For the first product range, I chose watermelon as the main ingredient, as it has been used in skincare in Korea for generations. In autumn 2023, we added a new range: kiwi extract, which contains the exfoliating enzyme actinidin and vitamins C and E.
I hope Smuuti will brighten up your skincare moment too. ♡ If you have any questions about the products or the brand, you can reach me via email, TikTok or Instagram.
Jenni Ahokas firstname.lastname@example.org
CEO Jenni’s LinkedIn